“Contents” in “Analyzing Cultures” on Digital Publishing at Indiana University Press

Contents

Introductory Remarks

PART I
BASIC NOTIONS AND VIEWS

1What Is Culture?

1.0Preliminary Remarks

1.1Theories and Views of Culture

1.2The Semiotic Perspective

1.3The Origins of Culture

1.4Defining Culture

1.5Society, Race, Civilization, Nation

1.6The Spheres of Culture

2The Field of Cultural Semiotics

2.0Preliminary Remarks

2.1Theoretical Semiotics

2.2Saussure and Peirce

2.3Semiotics vs. Communication Science

2.4Semiotics vs. Cognitive Science

2.5Cultural Semiotics

2.6The Semiotic Investigation of Culture

3The Signifying Order

3.0Preliminary Remarks

3.1Semiosis and Representation

3.2Modeling Systems

3.5Denotation, Connotation, Annotation

3.6Properties of Signification

3.7Structural Relations

3.8Codes and Texts

3.9The Dimensionality Principle

3.10Structural Effects

PART II
THE SEMIOTIC STUDY OF CULTURE

4.0Preliminary Remarks

4.1Nonverbal Semiosis and Communication

4.2Kinesic Codes

4.3Facial Codes

4.4Proxemic Codes

4.5Tactile Codes

4.6Gestural Codes

4.7Clothing as Extension of the Body

4.9Bodily Art: Dancing

5.0Preliminary Remarks

5.1The Origins of Language

5.2Properties of Language

5.3Language and Thought

5.7Verbal Art: Poetry

6.0Preliminary Remarks

6.1What Is Metaphor?

6.2Conceptual Metaphor

6.3Other Tropes

6.4Metaphor and Grammar

6.5Metaphor and the Signifying Order

7.0Preliminary Remarks

7.3Spatial Codes

7.4Public Spatial Codes

7.5Private Spatial Codes

7.6Sacred Spatial Codes

7.7Architectural Codes

8.0Preliminary Remarks

8.1Theories of Art

8.6Postmodern Art

9.0Preliminary Remarks

9.1Objectification

9.2Dolls: A Case-in-Point

9.4Objectified Consciousness

9.5Objectified Art

10.0Preliminary Remarks

10.1Narrative Representation

10.3Mythologies

11Television and Advertising

11.0Preliminary Remarks

11.2TV as Social Text

11.3The Medium is the Message

11.4Advertising

11.5The Messages in Ads

11.6The Effects of Media

PART III
A PRACTICAL SYNTHESIS

12Semiotic Analysis

12.0Preliminary Remarks

12.1The Semiotic Approach to Culture

12.2Macrosemiotic Analysis

12.3Microsemiotic Analysis

12.4Concluding Reflections

Activities and Questions for Discussion

Biographical Sketches

Works Cited and General Bibliography

Analyzing Cultures