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Analyzing Cultures: Analyzing Cultures

Analyzing Cultures
Analyzing Cultures
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“Analyzing Cultures”

Part I

Basic Notions and Views

A science that studies the life of signs within society is conceivable. It would be part of social psychology and consequently of general psychology; I shall call it semiology (from Greek semeion “sign”). Semiology would show what constitutes signs, what laws govern them.

Ferdinand de Saussure (1857-1913)

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