A
Abbott, E. A., 250
abduction, 79, 80
Abelard, P., 36, 43
abstract concept, 73, 79, 127, 146, 161, 164, 166, 175, 256, 296
absurdism, 212
actant, 253, 332
addressee, 154, 322
addresser, 154, 322
advertising, 40, 159, 234, 245, 267, 278, 279, 280, 281, 282, 283, 284, 285, 286, 287, 299, 300, 334, 335, 336
Aeschylus, 45, 210, 214
aesthesia, 159, 322
aesthetics, 36, 40, 206, 246, 280, 328
Aitchison, J., 45
Alexander the Great, 300
Alexanderson, F. W., 268
Alfred the Great, 36
Allen, W., 223
alliteration, 143, 284, 323, 334, 335
alphabet, 84, 85, 88, 112, 137, 153, 267, 319, 322
alphabetic writing, 153
Alpher, B., 149
analogy, 48, 59, 81, 91, 92, 113, 118, 120, 122, 163, 165, 199, 217, 238, 300, 304, 316
Anaximander, 190
Anderson, W. T., 270
animism, 230, 231, 243, 330
annotation, 80, 82, 83, 317
anthropology, 4, 9, 55, 57, 105, 139, 292, 294, 296, 314
anthroposemiosis, 106
anticlimax, 162
antithesis, 162
Antonioni, M., 220, 222
antonymy, 77, 317
apostrophe, 163
Apuleius, 251
Aquinas, T., 33, 36, 43
archeology, 55, 57, 139, 229
archetype, 16, 313, 314
architecteme, 199, 327
architecture, 36, 92, 197, 199, 200, 202, 206, 226, 298, 327
Ardrey, R., 56, 186
argument, 75, 167, 216, 315, 316, 317
Aristides, 251
Aristophanes, 210
Aristotle, 33, 36, 41-43, 159, 161, 164, 166, 207, 216, 339
Arnheim, R., 245
art, 3, 5, 6, 11, 13, 14, 15, 19, 20, 23, 32, 40, 54, 81, 93, 101, 132, 134, 135, 149, 158, 159, 183, 199, 200, 201, 205, 206, 207, 208, 209, 210, 211, 214, 215, 216, 217, 219, 220, 221, 222, 223, 226, 227, 228, 231, 240, 244, 245, 246, 256, 262, 263, 264, 266, 283, 285, 290, 291, 299, 307, 311, 328, 329, 330, 332, 334, 337
artifact, 129, 229, 255, 330
artificial intelligence, 52, 55, 224, 229, 243, 244, 330
Asch, S., 173, 174
Augustine, 36, 42, 43, 75
Austen, J., 262
australopithecus, 18, 313
axiom, 65, 66
B
Babbage, 242, 244, 247, 331
Babbage’s Galaxy, 244, 246-47, 331
Bacon, F., 37, 44
Baird, J. L., 268
ballet, 134-35, 319
Barlow, J., 164
Barrett, W., 245
Barthes, R., 45, 245, 258, 259, 279, 282, 331, 339
Basso, K. H., 231
Bauhaus school, 201, 327
Baum, L. F., 222
Bauman, Z., 227
Beaken, M., 123
Beckett, S., 212-14
Beethoven, L., van, 109, 208
Benedict, R. 9, 44
Bergin, T. G., 86, 244, 307
Bergman, I., 222
Berkeley, G., 44
Berlin, B., 98, 99, 270
Bernadette, 198
Bernini, G., 201
Bertolucci, B., 222
bilateral kinship system, 30
biosemiotics, 106, 108, 109
bipedalism, 19, 20, 21, 61, 296, 313
birth and rebirth myth, 332
Black, M., 82, 174, 251
Bloomfield, L., 59
Blumenbach, J. F., 25
Boas, F., 9, 10, 59, 163
Boccaccio, G., 251, 262
Boethius, 216
Bogdanovich, P., 222
Boole, G., 49
Booth, W., 161
Brand, P., 281, 305
brand image, 281, 334, 335
Broca, P. P., 61, 62
Brown, E., 157
Brown, R. W., 144, 173, 174, 266
Brunelleschi, F., 97, 200, 218
Brunner, J., 252
Bühler, K., 55, 85, 173
Burke, K., 67
C
Cameron, J., 223
Campbell, J., 219, 246, 256, 258, 304
Canland, D. K., 17
Carroll, L., 99, 100
Cassirer, E., 86, 157, 258, 290
Cavalli-Sforza, L., 2
Cavalli-Sforza, M., 2
cerebral dominance, 62
Cervantes, M. de, 262
channel, 50, 51, 112, 271, 273, 315
Chaplin, C., 221
character, 5, 6, 16, 31, 36, 49, 61, 118, 126, 137, 158, 159, 209, 210, 212, 221, 248, 250, 252, 253, 260, 261, 262, 263, 265, 269, 332, 333
Charlemagne, 36, 130
Charles, Prince, 270
Cheops, 251
Chomsky, N., 59, 136, 139, 142
Christy, H., 4
cinema, 214, 220, 221, 222, 223, 227, 261, 263, 267, 328, 329, 330, 334
civilization, 4, 6, 8, 23, 26, 27, 33, 152, 242, 248, 259, 313
Classen, C., 17
Clement of Alexandria, 42
Clever Hans, 84
climax, 162
Clinton, B., 270
closed text, 304, 336
clothing, 11, 40, 65, 128, 129, 130, 131, 132, 133, 134, 196, 229, 233, 234, 236, 266, 319, 321, 335
code, 11, 32, 34, 35, 50, 53, 54, 56, 59, 77, 85, 90, 92, 104, 105, 107, 109, 113, 114, 116, 122, 131, 132, 137, 141, 145, 154, 155, 156, 181, 183, 184, 189, 199, 214, 256, 266, 277, 291, 293, 294, 295, 297, 317, 320, 322, 327, 330, 331
coevolution, 11, 17
cognitive compression effect, 269, 270, 334
cognitive science, 40, 52, 54, 55, 56, 243, 315
cognitive style, 276, 278, 285, 334
cognizing state, 109
Colton, H., 114
Columbus, C., 5
Comenius, 37
comics, 264, 265, 266
commedia dell’arte, 210, 328
communal knowing, 23
communication, 3, 13, 14, 18, 29, 40, 48, 49, 50, 51, 54, 61, 85, 105, 106, 107, 108, 109, 110, 111, 112, 114, 122, 123, 124, 126, 128, 134, 139, 142, 154, 155, 161, 174, 253, 291, 307, 315, 316, 321, 324
communication science, 49, 316
conative function, 155
conceit, 163
concept, 26, 27, 31, 41, 43, 49, 53, 66, 72, 73, 78, 79, 80, 82, 83, 87, 117, 118, 147, 148, 158, 166, 168, 172, 176, 177, 182, 183, 187, 189, 204, 211, 224, 259, 263, 275, 297, 333
conceptual metaphor, 166, 167, 170, 171, 172, 173, 174, 176, 177, 179, 180, 181, 183, 184, 324, 325, 326
conceptual metonym, 176, 325
concrete concept, 79, 80
conditioned response, 107
conditioning, 106, 107, 134
connotation, 80, 81, 82, 83, 283, 300, 317
connotative sequence, 283, 285, 334
consciousness, 12, 13, 14, 15, 30, 32, 52, 53, 54, 67, 86, 87, 109, 212, 214, 219, 240, 241, 242, 244, 245, 248, 257, 263, 274, 280, 286, 292, 293, 305, 336
contact, 25, 32, 40, 68, 104, 105, 109, 115, 118, 119, 121, 123, 154, 155, 158, 198, 235, 290, 310, 320, 322
context, 10, 22, 23, 69, 93, 94, 96, 98, 112, 119, 124, 143, 154, 166, 173, 179, 194, 215, 252, 285, 292, 300, 304, 317
conventional sign, 42, 315
Cooley, C. H., 29
Copernicus, N., 44
cosmogonic myth, 255, 332
Craik, K., 244
Crick, F., 7
Cro-Magnon, 19, 117
cuisine, 40, 234, 238, 330
cultural model, 61, 172, 182, 325, 326
cultural semiotics, 40, 55, 57, 61, 67, 229, 293, 297, 301, 315, 316, 337
culture, 2, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 22, 23, 24, 26, 29, 32, 33, 39, 40, 45, 47, 48, 55, 57, 59, 60, 63, 64, 65, 66, 67, 68, 69, 70, 74, 82, 83, 93, 96, 103, 105, 106, 112, 113, 114, 117, 118, 120, 122, 124, 129, 130, 131, 132, 133, 134, 136, 143, 150, 153, 154, 156, 158, 159, 167, 169, 171, 176, 177, 181, 182, 183, 185, 187, 189, 194, 195, 198, 199, 205, 206, 207, 209, 214, 215, 226, 228, 229, 230, 231, 232, 234, 235, 236, 237, 238, 239, 240, 241, 245, 246, 248, 249, 250, 255, 256, 257, 258, 261, 267, 269, 272, 274, 275, 276, 278, 281, 285, 286, 287, 290, 291, 292, 293, 294, 297, 300, 301, 304, 305, 306, 307, 308, 309, 310, 311, 313, 314, 321, 327, 330, 331, 332, 336, 337
culture hero myth, 332
cuneiform writing, 322
Curtiss, S., 16
D
Dadaism, 212
Daguerre, L., 219
dance, 92, 122, 134, 135, 175, 205, 206, 214, 215, 217, 319
Danesi, M., 44, 155, 177, 182
Dante, A., 33, 159, 226
Darwin, C., 7, 8, 106, 172, 226
Davidson, I., 21
Davis, P. J., 54
Dawkins, R., 11, 12
decoding, 50, 52, 277, 278, 315, 334
deduction, 54, 79, 80
Defoe, D., 16, 235
deixis, 86, 87, 127, 317, 318
Déjerine, J., 62
DeMille, C. B., 221
Dennett, D., 13
Denotation, 80, 300, 317
Derrida, J., 264
Descartes, R., 37, 44, 54
Dewey, J., 37, 49
diachrony, 315
Diana, Lady, 270
dicisign, 75, 317
Dick, P. K., 223
Dickens, C., 16
dimensionality principle, 93, 95, 115, 129, 146, 187, 234, 292, 294, 318, 321, 330
Di Pietro, R. J., 154
Dirks, R., 265
discourse, 12, 13, 31, 32, 121, 127, 132, 136, 139, 148, 154, 155, 156, 161, 166, 171, 172, 176, 177, 183, 209, 212, 252, 253, 266, 278, 284, 285, 286, 293, 297, 298, 299, 301, 322, 323, 324, 325, 326, 327, 335
displacement, 46, 68, 69, 71, 110, 315
distance, 89, 120, 121, 144, 189, 192, 193, 218, 241
diversification, 24, 131, 140, 322
drama, 45, 49, 135, 159, 209, 210, 211, 212, 213, 214, 270, 273, 328
dress, 5, 92, 129, 130, 131, 213, 239, 319, 321
Dreyfus, A., 221
Druyan, A., 25
Dubin, L. S., 129
Durkheim, E., 256, 257
E
Eagleton, T., 248
Eastman, G., 220
echoism, 139, 322
Eco, U., 45, 63, 289, 304, 316
economic sphere, 33, 35
Ekman, P., 116
Eliade, M., 256
Emantian, M., 183
emotive connotation, 197
emotive function, 155
encoding, 50, 52, 277, 278, 296, 298, 299, 308, 315, 334
Enninger, W., 129
environmentalism, 56, 315
Erasmus, D., 37
Eratosthenes, 89, 90, 190
eschatological myth, 255, 332
ethnicity, 26
ethology, 107, 139
etymology, 31
euphemism, 163
evolutionary psychology, 56, 57, 315
evolutionism, 7, 8, 9, 10, 14, 313
Ewen, S., 271, 286
exclamation, 31, 163
extensional connotation, 137
F
fashion, 11, 20, 21, 59, 65, 68, 80, 85, 109, 130, 131, 132, 137, 151, 155, 168, 172, 173, 233, 240, 245, 246, 269, 270, 279, 294, 300, 301
Faulkner, W., 263
feature, 30, 31, 42, 51, 55, 70, 81, 91, 109, 110, 131, 139, 151, 155, 156, 157, 184, 199, 225, 234, 240, 266, 276, 285
feedback, 50, 51, 110, 315
Fellini, F., 222
fetish, 230, 330
fetishism, 230, 232, 330
Ficino, M., 43
fiction, 16, 223, 224, 225, 249, 251, 252, 261, 262, 268, 274, 298, 332, 333
Fine, H., 164
firstness, 74, 75, 93, 94, 95, 116, 119, 146, 187, 234, 250, 292, 296, 298, 317
Fisch, M., 86, 307
Fisher, H., 117, 128
focal color, 99, 317
Foucault, M., 14, 115, 294, 310
Freud, S., 15, 133, 256
Frutiger, A., 127
Frye, N., 32, 183, 301
futurism, 212
G
Galen of Pergamum, 40
Galileo, G., 44
Gallagher, W., 195
Gama, V. de, 5
Gardner, B. T., 107
Gardner, H., 52-53
Gardner, R. A., 107
Geertz, C., 8
gender, 65, 114, 115, 116, 148, 149, 233, 298, 299, 319, 320, 333
general semiotics, 289
George II, 211
Gestalt, 55, 168, 172, 174, 315
Gestalt psychology, 55, 315
gesticulant, 126, 127, 319
gesture, 3, 18, 19, 40, 46, 93, 111, 123, 124, 125, 126, 127, 142, 213, 217, 296, 298, 319, 321
Gill, A., 158
Glass, P., 99, 227, 228
Gödel, K., 54
Godwin, F., 224
Goethe, J. W. von, 211
Goldin-Meadow, 125
Golding, W., 16
grammar, 37, 48, 59, 86, 116, 128, 142, 145, 146, 148, 149, 177, 178, 179, 180, 217, 252, 253, 286, 325, 332, 333
Greimas, A. J., 45, 253, 333
Grice, H. P., 166
Griffith, D. W., 221
Gropius, W., 202
ground, 104, 126, 154, 164, 167, 170, 187, 212, 325
gusteme, 330
Gutenberg, J., 240, 241, 242, 244, 267, 278, 279, 331
Gutenberg galaxy, 241, 267, 331
Gutenberg press, 241, 279
Gutenberg revolution, 278
H
Hall, E. T., 119, 120, 121, 123
Hamilton, R., 246
Hammerstein II, O., 214
Hammurabi, 34
haptics, 320
Harré, R., 184
Harris, R., 13
Harvey, D., 104, 270
Hassan, I., 205
Hayakawa, S. I., 76, 318
Hegel, G. W. F., 26, 44
Heidegger, M., 44
Heisenberg, W., 63, 64
hemisphericity, 112
Herder, J. von, 26, 60
hermeneutics, 42, 206, 315
Herodotus, 5, 138
Hersh, R., 54
hieroglyphic writing, 152
Hildum, D. C., 173
Hippocrates, 40, 41, 48
history fabrication effect, 269, 334
Hitchcock, A., 222
Hobbes, T., 33, 34, 44
Hockett, C., 109, 111
holophrase, 322
Hols, E., 161
homo erectus, 18, 313
homo habilis, 11, 18, 313
homo sapiens, 18, 19, 25, 47, 113, 313
homo sapiens sapiens, 18, 19, 25, 313
homonymy, 77, 317
Horace, 159, 262
Hudson, L., 66
Huizinga, J., 14
Humboldt, W. von, 61
Hume, D., 44
Husserl, E., 44
Huxley, A., 224
hyperbole, 163
hypoicon, 74, 317
hyponymy, 77, 317
I
icon, 74, 85, 88, 126, 168, 317
iconicity, 85, 86, 87, 105, 108, 142, 143, 145, 146, 152, 185, 233, 234, 292, 317, 318
image schema, 167, 168, 169, 171, 178, 179, 180, 296, 298, 300, 301, 306, 325, 336
indeterminacy principle, 63
index, 68, 74, 86, 87, 88, 124, 141, 317
indexicality, 86, 87, 105, 146, 185, 187, 292, 317
induction, 79, 80, 168
information, 3, 8, 9, 10, 11, 12, 44, 49, 50, 51, 54, 57, 59, 60, 61, 63, 69, 80, 154, 155, 164, 168, 242, 244, 268, 269, 270, 271, 273, 276, 278, 279, 286, 294, 298, 304, 315, 334
information content, 50, 51, 271, 315
innatism, 56, 315
interconnectedness principle, 117, 118, 121, 156, 165, 186, 249, 294, 306
interdisciplinarity principle, 294
interpretant, 73, 75, 317
interpretation, 3, 15, 34, 43, 47, 69, 83, 99, 166, 206, 216, 219, 249, 256, 261, 283, 285, 302, 304, 329
intertextuality, 249, 266
irony, 163, 164, 175, 177, 202, 227, 246, 308, 325
J
Jakobson, R., 45, 154, 155, 156, 324
James, W., 7, 49, 223, 263, 265
Jameson, F., 185, 267
Johns, J., 49, 246
Johnson, M., 162, 165, 166, 167, 168, 169, 171, 173, 175, 181
Johnson, P. C., 202
Johnson, S., 280
Johnson-Laird, P. N., 244
Jones, R., 184, 223
Joyce, J., 263
Jung, C., 15, 16, 69, 256, 279
K
Kant, I., 44
Kaplan, B., 173
Kay, P., 98, 99
Kennedy, J., 270
Khaldun, I., 5
kinestheme, 120, 199, 217, 320
kinship sphere, 30
Kluckholn, C., 22
Koen, F., 173
Koffka, K., 55
Köhler, W., 55, 107
Konner, M., 53
Kroeber, A. L., 22
Kuhn, T., 267
L
Lady Diana, 270
Lakoff, G., 61, 162, 165, 166, 167, 169, 171, 173, 175, 181
Langacker, R., 61, 145, 178
Langer, S., 86, 135, 169, 208
language, 3, 5, 6, 9, 13, 15, 17, 19, 20, 21, 22, 23, 24, 27, 28, 33, 36, 37, 40, 45, 48, 50, 51, 56, 57, 58, 59, 60, 61, 62, 63, 64, 72, 73, 80, 84, 87, 90, 92, 93, 95, 96, 97, 98, 99, 100, 107, 110, 112, 113, 116, 117, 119, 124, 125, 126, 128, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 151, 154, 155, 156, 157, 158, 159, 161, 162, 164, 173, 174, 178, 180, 181, 183, 185, 198, 208, 212, 213, 214, 216, 217, 228, 229, 236, 239, 255, 256, 258, 277, 283, 284, 290, 291, 299, 305, 306, 307, 308, 309, 310, 316, 319, 321, 322, 323, 324, 329
langue, 59, 60, 315
legal sphere, 34
legend, 189, 210, 211, 308
legisign, 73, 75, 317
Leibniz, W., 44
Lennenberg, E., 17, 62
Levine, R., 148
Lévi-Strauss, C., 235, 255, 330
lexical field, 166
linguistics, 48, 55, 58, 59, 60, 61, 137, 139, 150, 164, 166, 172, 174, 294, 296
Linnaeus, C., 25
literacy, 153, 241, 267, 322
litotes, 163
Locke, J., 34, 37, 44, 48, 86
Longinus, 159
Lorenz, K., 186
Louis XIV, 135
lovemap, 320
Lucian of Samosata, 223
Lyotard, J.-F., 228
M
Machiavelli, N., 33, 211
macrocode, 93
macrosemiotic, 291, 293, 294, 295, 296, 301, 336
macrosignified, 294, 296, 297, 298, 299, 300, 301, 304, 306, 336
Malinowski, B., 9, 10, 158, 257
Mallery, G., 128
Mamet, D., 214
Mann, T., 262
map, 187, 188, 189, 190, 192, 193, 194, 304, 327
Marx, K., 8, 35
Mauchly, P. E., 242
McLuhan, M., 22, 241, 267, 269, 275, 276, 277, 335
McNeill, D., 126, 127
Mead, M., 9
meaning, 12, 14, 15, 18, 40, 41, 42, 43, 48, 50, 52, 54, 55, 58, 66, 67, 68, 73, 75, 76, 77, 80, 82, 83, 86, 93, 94, 95, 103, 105, 110, 113, 116, 117, 119, 127, 135, 137, 144, 148, 150, 153, 159, 162, 163, 164, 165, 172, 174, 176, 177, 181, 182, 183, 184, 187, 198, 199, 205, 212, 213, 214, 217, 219, 222, 225, 227, 228, 229, 230, 231, 237, 240, 249, 250, 257, 258, 261, 263, 264, 272, 277, 281, 282, 291, 293, 294, 296, 297, 301, 302, 303, 304, 305, 306, 309, 311, 313, 315, 316, 317, 318, 319, 322, 324, 325, 327, 328, 329, 330, 331, 332, 333, 334, 336
mediate, 65, 69, 114
medium, 50, 111, 151, 207, 221, 223, 241, 252, 259, 262, 266, 267, 269, 273, 275, 276, 277, 278, 280, 291, 315, 334, 335
Méliès, G., 221
Melzac, R., 305
meme, 11, 12, 13, 313
Mendel, G. J., 7
Mercator, G., 188, 189, 191
message, 50, 51, 92, 110, 111, 126, 129, 154, 155, 188, 196, 245, 273, 276, 277, 279, 281, 303, 322, 335
metaphor, 44, 55, 66, 83, 161, 162, 163, 164, 165, 166, 167, 168, 173, 174, 175, 177, 178, 179, 181, 182, 184, 220, 284, 324, 325, 326, 327
metonymy, 163, 164, 175, 284, 325
Michelangelo, 133, 201, 207, 208, 220, 222
microsemiotic, 291, 301, 302, 303, 336
microsignified, 302, 336
Mill, J. S., 35
Miller, G., 60
Minsky, M., 53
model, 33, 50, 51, 79, 82, 90, 91, 92, 113, 146, 155, 156, 166, 172, 193, 223, 256, 277
modeling system, 71, 109, 317
modernism, 202, 327
Molière, 209, 211
Mona Lisa, 300
Money, J., 117
Montagu, A., 21
Montaigne, M. de, 6, 37
Moore, T., 151, 260
Morford, J. P., 125
Morgan, L. H., 8
morphology, 58, 315
Morris, C., 45, 46, 48, 68, 139, 342
Morris, D., 24, 39, 56, 104, 122, 124
music, 13, 28, 90, 91, 93, 96, 134, 135, 146, 159, 205, 206, 208, 209, 215, 216, 217, 220, 227, 228, 245, 246, 262, 298, 299, 300, 311, 319, 328, 329, 337
myth, 157, 210, 213, 248, 254, 255, 256, 257, 258, 290, 308, 332, 333
mythologizing effect, 269, 334
mythology, 157, 233, 237, 249, 258, 259, 260, 261, 304, 332, 333
N
Nadeau, R. L., 13
name, 19, 28, 37, 45, 62, 92, 126, 148, 150, 151, 156, 157, 175, 191, 213, 225, 234, 261, 273, 280, 281, 283, 284, 285, 300, 322, 323
naming, 87, 143, 148, 150, 151, 153, 234
narrative, 16, 19, 109, 168, 183, 199, 212, 221, 224, 225, 226, 227, 228, 248, 249, 250, 251, 252, 253, 254, 255, 256, 257, 260, 261, 262, 263, 264, 266, 270, 274, 277, 282, 299, 308, 332, 333, 334, 337
narrative structure, 249, 252, 255, 257, 263, 332, 334
narrativity, 251, 266
narratology, 249, 257, 332
narrator, 250, 252, 263, 332
narreme, 238, 332
nation, 22, 23, 27, 221, 313, 318
natural selection, 7, 8, 9, 12, 13, 39, 47, 226, 313
natural sign, 42, 315
natural transmission, 50, 111
Neanderthal, 19, 313
neoteny, 8, 21, 313
neuroscience, 55, 61, 62, 63
Newton, I., 6
Niepce, N., 219
Nietzsche, F., 44, 226
Nipkow, P., 268
Noble, W., 21
noise, 50, 51, 83, 113, 123, 315
Noppen, J.-P., van, 161
nostratic, 140
Nöth, W., 63
novel, 16, 45, 107, 164, 181, 199, 224, 235, 245, 249, 250, 253, 261, 262, 263, 272, 277, 283, 332, 333, 334
O
object, 41, 43, 49, 68, 70, 73, 74, 87, 93, 108, 124, 126, 129, 143, 145, 147, 148, 162, 163, 169, 174, 176, 179, 180, 181, 207, 229, 231, 232, 234, 246, 253, 254, 317, 325, 330
objectifiable, 240
objectification, 230, 231, 232, 234, 240, 241, 244, 245, 258, 286, 299, 330, 331
objectivity, 63, 191, 241
Ockham, W. of, 43
oculareme, 320
Ogden, C. K., 55, 76
Ong, W., 182
onomastics, 150
onomatopoeia, 72, 163, 317, 323
open text, 304, 305, 336
opposition, 7, 30, 35, 276
Ortelius, A., 191
Osgood, C. E., 56, 60, 82, 173
O’Sullivan, M., 116
Oswald, L. H., 270
Othello effect, 249, 332
Outcault, R. F., 265
oxymoron, 163
P
Paget, R., 125
paleontology, 3, 313
Palmer, V., B., 280
pantomime, 209
paradigm, 9, 54, 133, 256, 267, 275
paradox, 9, 70, 163
parallelism, 12, 13, 176
parole, 59, 60, 315
Pasolini, P. P., 222
Pavlov, I., 106
Pederson, H., 140
Peirce, C. S., 40, 45, 47, 48, 49, 72, 73, 74, 75, 79, 86, 93, 103, 310, 318
performance, 59, 60, 133, 134, 206, 208, 209, 210, 215, 216, 307, 328, 330
persona, 27, 48, 116, 117, 149, 155, 222, 231, 322, 324
personification, 163, 174
perspective, 6, 9, 10, 11, 13, 14, 39, 56, 57, 64, 72, 73, 96, 115, 146, 149, 200, 218, 221, 244, 250, 263, 311, 328
Peruzzi, B., 201
Pfungst, O., 84
philology, 48
phoneme, 120, 137, 141, 199, 217, 238, 322
phonology, 58, 315
pictoreme, 328
Pinker, S., 56
Pirandello, L., 213
Plato, 31, 33, 36, 41, 43, 159, 206, 207, 216, 248, 274
Plautus, 210
plot, 135, 197, 210, 211, 213, 227, 249, 250, 252, 253, 254, 257, 329, 332, 333
Plotinus, 207
poetic function, 156
poetry, 16, 95, 158, 159, 205, 206, 215, 245, 262, 298, 309, 322, 324
political sphere, 29, 32, 33, 34
Pollio, H., 164
Pollio, M., 164
Polo, M., 5
pop art, 219, 246, 330, 331, 332
pop culture, 45, 266, 300
Popper, K., 23, 314
Porter, E. S., 221
positioning, 20, 281, 334, 335
postmodernism, 202, 226-28, 327
Premak, A. J., 107
Premak, D., 107
primary modeling system, 149, 317
primary sphere, 29, 35, 307, 308
Prince Charles, 270
Pronko, N. H., 60
propaganda, 278, 334
proportionality, 77, 317
Propp, V., 252, 253, 333
proto-language, 140, 323
Proust, M., 262
proxeme, 120, 121, 320
proxemics, 119
Psamtik, 138
psychoanalysis, 15, 55, 258, 313, 333
psycholinguistics, 60
psychology, 44, 49, 52, 55, 56, 78, 79, 85, 101, 105, 106, 139, 164, 259, 292
Ptolemy, 191
public relations, 278, 334
publicity, 278, 334
Pythagoras, 31, 90, 216
Q
qualisign, 73, 75, 137, 317
Quintilian, 36
R
race, 23, 25, 26, 27, 313
Radcliffe-Brown, A., 10
Ramses II, 237
Rauschenberg, R., 246
receiver, 50, 51, 145, 154, 253, 254, 268, 277, 315
recognizing state, 109
redundancy, 50, 51, 315
referent, 42, 46, 47, 68, 73, 74, 75, 76, 80, 81, 85, 88, 110, 126, 145, 147, 148, 164, 165, 315, 316, 317, 323
referential domain, 69, 126, 145, 146, 174, 184
reflex system, 145, 146, 147, 323
Reggio, G., 227
Rejlander, O. G., 220
Relativism, 8, 9, 313
relativity principle, 294
religious sphere, 31, 32, 33, 34, 36, 203, 300
representamen, 73, 75, 115, 317
representation, 14, 42, 43, 45, 67, 68, 69, 70, 71, 73, 74, 75, 85, 87, 88, 90, 93, 94, 95, 109, 118, 123, 127, 129, 146, 149, 153, 154, 163, 185, 189, 190, 191, 205, 207, 217, 218, 232, 237, 249, 255, 263, 264, 267, 276, 291, 292, 297, 307, 317, 319, 337
rheme, 75, 317
rhetoric, 13, 40, 45, 174
Richards, B., 231
Richards, I. A., 55, 76, 174, 290, 343
ritual, 56, 119, 134, 156, 157, 158, 199, 236
Robinson, H. P., 16, 220, 235, 236, 238, 331
Rodgers, R., 214
Rodin, A., 133
Romano, G., 201
Romulus, 254
Rosch, E., 80, 98
Rossellini, R., 222
Rousseau, J.-J., 6, 37, 125
Rutherford, E., 79, 82
S
Sagan, C., 25
Samosata, Lucian of, 223
Sapir, E., 9, 59, 60
Sargon II, 200
Saussure, F. de, 40, 45, 47, 48, 58, 59, 60, 72, 318
Schmandt-Besserat, D., 152
scholasticism, 43
school system, 36, 37
Schultz, C., 266
science, 3, 6, 13, 23, 32, 36, 40, 41, 44, 47, 48, 49, 52, 54, 55, 58, 63, 64, 72, 82, 89, 90, 95, 101, 137, 184, 191, 192, 194, 223, 224, 225, 226, 242, 244, 249, 274, 316
Scorsese, M., 222
Scott, R., 223
Scotus, J. D., 43
Searle, J., 54, 55, 316
Sebeok, T., 45, 60, 63, 71, 83, 85, 106, 108, 111, 139
secondary modeling system, 71, 138, 317
secondary sphere, 29, 36, 308
secondness, 74, 75, 93, 94, 95, 116, 146, 187, 235, 250, 292, 296, 298, 317
semantic differential, 56, 82, 83, 317
semiology, 48, 315
semiosis, 68, 69, 70, 71, 81, 86, 87, 106, 108, 109, 137, 138, 146, 292, 317, 319
semiotics, 15, 39, 40, 45, 47, 48, 49, 52, 55, 56, 58, 61, 63, 68, 77, 78, 80, 93, 104, 106, 139, 150, 162, 172, 206, 229, 244, 252, 283, 296, 309, 315, 316
sender, 50, 51, 253, 254, 277, 315
sense ratio, 276, 277, 278, 334
sensory cognizing, 68, 71, 317
sensory knowing, 23, 70
setting, 2, 88, 132, 155, 194, 219, 250, 253, 254, 265, 293, 308, 332, 333
Seuss, Dr., 324
sex, 30, 115, 116, 118, 119, 134, 183, 184, 256, 270, 298, 299, 320, 321
sexuality, 16, 115, 116, 133, 158, 298, 299, 320
Shakespeare, W., 16, 77, 208, 209, 211, 214
Shannon, C. E., 49, 50, 51, 54
Shelley, M., 224, 245, 262
shelter, 19, 22, 185, 186, 187, 194, 195, 196, 199, 272, 327
Shibbles, W., 161
Shibiku, M., 262
Sica, V. de, 222
sign, 40, 42, 43, 45, 46, 47, 48, 65, 68, 72, 73, 74, 75, 77, 81, 82, 85, 87, 88, 91, 92, 93, 94, 95, 105, 107, 115, 116, 122, 123, 127, 128, 165, 185, 187, 188, 261, 267, 277, 291, 293, 294, 295, 301, 311, 315, 317, 318, 320, 322
sign language, 124, 127, 128, 320
signal, 51, 84, 85, 91, 110, 119, 123, 317
signification, 39, 72, 77, 83, 95, 96, 105, 114, 150, 230, 292, 293, 294, 306, 317, 318
signification principle, 294
signified, 48, 72, 73, 80, 117, 152, 189, 257, 294, 311, 317
signifier, 72, 73, 80, 85, 88, 90, 91, 117, 137, 152, 189, 216, 257, 283, 295, 300, 317, 323
signifying order, 22, 23, 24, 26, 29, 31, 33, 35, 39, 40, 49, 57, 63, 65, 66, 67, 69, 70, 74, 83, 93, 96, 97, 99, 100, 105, 114, 117, 118, 119, 121, 131, 132, 134, 137, 149, 156, 176, 181, 182, 185, 186, 194, 195, 198, 209, 214, 226, 228, 229, 230, 234, 235, 237, 238, 240, 242, 249, 257, 258, 261, 266, 276, 284, 291, 292, 293, 294, 295, 296, 297, 298, 299, 300, 301, 302, 303, 305, 306, 307, 308, 309, 313, 319, 327, 332, 336
simile, 163
Simon, S., 96
Simpson, O. J., 270
Singleton, J. L., 125
sinsign, 73, 75, 317
Skinner, B. F., 173
Smith, A., 35, 151
social text, 268, 272, 273, 274, 278, 279, 285, 334, 335
society, 3, 6, 8, 10, 12, 22, 23, 24, 26, 34, 36, 37, 43, 57, 62, 65, 78, 88, 93, 104, 113, 115, 119, 131, 133, 134, 138, 148, 149, 150, 153, 158, 164, 185, 186, 190, 195, 197, 199, 201, 207, 209, 210, 214, 215, 216, 217, 219, 220, 222, 225, 227, 230, 233, 235, 238, 239, 245, 255, 257, 260, 261, 262, 264, 267, 268, 269, 272, 273, 275, 276, 278, 285, 286, 301, 305, 306, 307, 310, 313, 325
sociobiology, 10, 12, 13, 14, 56, 139, 296, 313
sociolinguistics, 60
Solomon, J., 39, 174
Sontag, S., 66
Sophocles, 210
sound symbolism, 144, 323
source domain, 166, 168, 171, 172, 174, 175, 178, 183, 325
speech, 17, 20, 59, 60, 62, 110, 111, 112, 124, 125, 126, 127, 136, 138, 139, 140, 141, 142, 143, 144, 151, 152, 154, 155, 157, 162, 163, 179, 254, 255, 265, 276, 297, 311, 323, 324
Spencer, H., 8
Sperber, D., 13
Sperry, R., 62
Spielberg, S., 223
Spinoza, B., 44
Staehlin, W., 55, 173
Stern, J., 273
Stern, M., 273
Strindberg, A., 264
stoicism, 42
structural effect, 97, 101, 105, 185, 188, 189, 192, 195, 237, 241, 292, 294, 305, 317
structuralism, 315
structure, 14, 72, 79, 82, 84, 90, 91, 92, 97, 107, 113, 124, 137, 145, 148, 165, 168, 172, 177, 184, 189, 208, 209, 215, 216, 243, 249, 252, 256, 257, 284, 286, 294, 297, 302, 305, 309, 317, 328
subjective knowing, 23
subordinate level, 78, 80
subtext, 196, 212, 249, 250, 260, 261, 272, 282, 283, 286, 332
Suci, G. J., 56, 82, 173
Sullivan, L., 116, 201
surrealism, 212
Swadesh, M., 139, 140, 144
Swift, J., 272
Swinnerton, J. G., 265
syllabary, 323
syllable, 91, 92, 137
symbol, 4, 27, 74, 88, 103, 122, 153, 160, 219, 237, 240, 281, 317
symbolicity, 87, 88, 89, 107, 108, 146, 152, 188, 317
symptom, 40, 41, 46, 315, 326
synchrony, 315
synecdoche, 164, 175, 325
synesthesia, 159, 323
synonymy, 77, 317
syntax, 58, 128, 139, 315
T
Tacitus, 5, 343
tacteme, 320
tag, 155, 323
Tannenbaum, P. H., 56, 82
target domain, 166, 171, 174, 175, 325
Taylor, J. R., 178
technology, 35, 54, 63, 189, 197, 203, 219, 224, 226, 236, 240, 241, 242, 244, 268, 275, 330, 332
tenor, 164
Terence, 210
territoriality, 12, 56, 106, 119, 120, 186, 187, 194
tertiary modeling system, 71, 317
text, 3, 4, 29, 40, 43, 82, 92, 93, 105, 129, 188, 197, 199, 205, 208, 209, 211, 216, 219, 240, 241, 242, 249, 250, 256, 261, 264, 265, 267, 271, 272, 273, 274, 277, 278, 282, 283, 285, 291, 293, 294, 295, 301, 302, 303, 304, 305, 314, 317
theater, 49, 133, 135, 208, 209, 210, 211, 213, 214, 215, 217, 223, 270, 328
theoretical semiotics, 40, 45, 46, 55, 67, 106, 297
thirdness, 74, 75, 93, 94, 95, 116, 146, 187, 235, 250, 276, 293, 296, 298, 317
tone, 82, 91, 113, 155, 159, 216, 262, 284, 335
topic, 115, 164, 165, 166, 167, 168, 220, 226, 234, 259, 274, 276, 325
transmission, 22, 49, 50, 110, 111, 153, 270, 275
tribe, 19, 22, 24, 29, 31, 32, 34, 39, 57, 115, 128, 195, 241, 314
trope, 162, 164, 325
Turing, A., 53, 54, 224, 225, 315, 316
Turing machine, 53, 54, 316
Turing test, 53, 54, 224, 225, 315
Tylor, E. B., 3, 4
U
Uexküll, J. von, 84, 108
unconscious, 15, 86, 158, 231, 256, 257, 282, 297, 313
universal grammar, 56, 142, 323
V
Van Gogh, V., 329
vehicle, 164, 165, 181, 325
Venturi, R., 202
Verne, J., 224
Viberg, A., 182
Vico, G., 44, 86, 101, 158, 165, 181, 205, 244, 256, 307, 308, 309, 311, 326
Vignola, G. da, 201
Vinci, L. da, 207, 300
viseme, 116, 320
Visser, M., 239
W
Waldseemüller, M., 191
Walesa, L., 275
Warhol, A., 219, 246, 329
Watson, J.B., 7, 245
Webber, A. L., 214
Weber, M., 30
Wedekind, F., 264
Wells, H. G., 224
Werner, H., 63, 129, 173
Wernicke, C., 62
Wertheimer, W., 55
Whorf, B. L., 60, 147, 148
Whorfian hypothesis, 60, 147, 315, 323, 324
Wilson, E. O., 13, 21
Winner, E., 174
Winograd, T., 229
Wittgenstein, L., 149
Woolf, V., 262, 263
Wright, F. L., 197, 201
writing, 26, 33, 35, 36, 50, 53, 62, 111, 151, 152, 153, 199, 211, 215, 224, 241, 264, 323, 324, 334
Wundt, W., 52
Y
Yancey, P., 305
Young, C., 265
Z
Zappa, F., 150
Zeno, 42
Zworykin, V., 268